Dervix Services

Data Analysis

Business Intelligence

  • Data Validation and Integrity
  • Modeling and Dimensions
  • Ecosystem Orchestration
  • Unsupervised Analysis
  • Machine Learning Techniques

Web Analytics

  • Metrics and KPIs Plan
  • Definition of Micro-conversions
  • Technical Installation and Tagging
  • Validations and Testing
  • Management and Maintenance

Reports and Dashboards

  • Dynamic Dashboards
  • Executive Macro Reports
  • Detailed Tactical Reports
  • Qualitative Insights for Course Correction
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CRM Strategy

CRM Tools

  • All market tools
  • Setup, Validation, and Management

Purchase Activity

  • Cross-sell and Up-sell Analysis
  • Temporal Analysis - Recurrence

Fine Clustering

  • Contrast Grouping
  • Data-Driven Persona Theory

Lead Nurturing

  • Post-Capture Tactics
  • Touchpoints and Actions

E-mail Marketing

  • Multi-touch Communication
  • Automation of Journeys/Workflows

Cohort Crops

  • System Implementation
  • Full Multivariate Analysis
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Digital Marketing

Media Mix

  • Multi-channel Media Plan
  • Growth Scorecard

Diagnostics

  • Best Practice Audit
  • Strategy Evaluation

Planning

  • Market Research
  • Improvement Roadmap

Technical Setup

  • Account Creation and Configuration
  • Campaign Structuring

Management/Optimization

  • All Marketing Channels
  • Proven Process and Routines

Social Media

  • Editorial Line and Identity
  • Content Creation and Art
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